How SaaS Startups Can Succeed At Content Marketing

Jane had been a software engineer for years, and she was very proud of her latest project. Jane’s team developed an app that helped businesses track their time and expenses with ease. They built an MVP, but now it was time to start promoting it. She needed content — blogs, case studies, ebooks, anything!

“I don’t know what to do,” said Jane, frustrated. “How am I supposed to promote my new SaaS-based application without content?” She was lost in the maze of blogs and articles on how to create content for her company but still felt like she…